I read an article this morning on Priuses. I turns out that 57% of people buy them because it "makes a statement about me." Not the carpool lane or potential savings, but to look like someone who cares.
Props to Trey and Matt. They knew exactly who buys Priuses and why they buy them, and aimed their attack them.
Prius owners: you're on my smack list.
Tuesday, July 17, 2007
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